Marketing, Business Development and Sales Professional with 17 years' experience who creates compelling campaigns that boost engagement and drive brand recognition. Proven strengths in digital marketing, influencer marketing, and event planning in nonprofit and corporate spaces. Skilled project coordinator and motivational leader, able to take campaigns from initial concept to design and execution.
Skills
Career Graph
Work Experience
MARKETING AND SALES MANAGER
- MTD Research SA
Report directly to General Manager, assisting in the development of the overall marketing strategy.
Plan and execute marketing campaigns to attract and engage the target audience across traditional and digital channels.
Doubled social media following by creating an innovative campaign that led to multiple viral videos.
Managing the marketing and sales department.
2015
-
Present
Pretoria, RSA
MARKETING AND SALES SPECIALIST
- MTD Research SA
Team lead for marketing and sales team responsible for increasing sales and organisational visibility.
Crafted SEO-friendly website, blog, and social media content, telling the organization's story across platforms.
Collaborated with marketing and design teams to develop high-quality, engaging posts, graphics, videos, and multimedia assets aligned with brand standards and best practices.
Researched, identified, and cultivated relationships with social media influencers, bloggers, and affiliates to initiate mutually beneficial partnerships that expand brand awareness and reach target audiences.
2011
-
2015
Pretoria, RSA
MARKETING EXECUTIVE
- Thuthukani Computer Developments
Provided marketing team with critical insights, monitoring, analyzing, and reporting on consumer and market trends.
Leveraged organizational skills to assist in departmental operations, updating social media and office calendars, answering calls and emails, and proofreading blog, website, and social media content.
Supported the planning and execution of event activations, coordinating supplies, logistics, and marketing materials, setting up and tearing down displays, and delegating to volunteers.
2009
-
2011
Pretoria
ASSISTANT SALES AND MARKETING MANAGER
- Virtual Information Consultants
Developed revenue strategies and marketing campaigns
Tracked sales activities and reports
Maintained client database
Promoted and sold company's products and services
Maintained and expanded customer feedback database
Expanded client base
Advised management on corporate strategy
Reported to Board of Directors
Provided recommendations and feedback on corporate strategy
Led Sales and Marketing team
Developed, implemented, and maintained sales and marketing plans and policies
Develop and regularly review sales and marketing budget
Maintain accurate company database
Increased services
Reduced costs
Repositioned the company
Developed the sales process
Developed competitive analysis
Developed, implemented, and maintained sales and marketing tactics
Developed, implemented, and maintained sales strategies.
2007
-
2009
Edenvale
Education
Doctor of Philosophy Degree (PhD)
2022
-
2024
Africa Research University (ARU)
Master of Management Sciences: Information Science
2022
-
2022
Durban University of Technology (DUT)
Bachelor's Degree (Honors)
2008
-
2008
National University of Science and Technology
Certifications
Penetration Testing Engineer
Diploma in Business Process Management
Project Management Essentials Certified (PMEC)
Diploma in Change Management
Business Management Essentials Certified (BMEC)(tm)
Diploma in Social Media Strategy
Lean Six Sigma White Belt Certified (LSSWB)(tm)
Diploma in Marketing Management
Recruitment Consultant Certified
Sales Force Management
Talent Acquisition Practices
Diploma in Marketing Analytics
Diploma in Project Management
Diploma in E-Commerce Web Development
Diploma in Modern Project Management Qualified
Diploma in Google Ads
Diploma - Project Management in Practice
Diploma in Google Suite - Gmail, Google Apps and Google Docs
Scrum Product Owner Training
Diploma in Human Resources (HR)
Diploma in Six Sigma Yellow Belt
Advanced Diploma in Computer
Scrum Master Training
Networks and Internet Protocol
Agile Master Training
Linux Network Administrator Certified
Power BI
Diploma in Database Systems
Diploma in Quality Management
CompTIA Cloud+ Advanced
ISO 20000 - IT Service Management System (ITSM)
CompTIA N+ Intermediate
Diploma in ISO Standards - Integrated Management System (IMS)
Diploma in Services Management
CompTIA A+ Intermediate
Diploma in Risk Management
Diploma in Blockchain Technology and Applications
Information Systems Risk Manager
Diploma in Developing Applications
Diploma in Information Systems and Corporate Strategy.
with Kotlin in Android Studio
Diploma in Software Project Management.
Diploma in DevOps Engineering - Kubernetes, Docker and Google Cloud
Diploma in Certified Information Systems Security Professional (CISSP 2019)
Diploma in Outcome-based Education and Academic Quality Assurance
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