Nihil Kumar

Head of Brand Marketing, Brand Strategy & Development, and Creative Director

: https://www.linkedin.com/in/thisisnihilkumar/

About Me

  • 8+ years of experience in end-to-end brand development, brand marketing,
  • brand strategy, experience development, and design consulting for global brands.
  • 7+ years of experience serving clients within United States, Canada, Middle-East, and Europe.
  • 12+ global brands served including Google, Nike, Anytime Fitness, Gold's Gym, Shell, The Times of India, and more.
  • 100+ successful career projects in brand development, brand marketing, brand design, and marketing.
  • Led marketing campaigns that increased revenue by up to 28%.
  • Spearheaded branding initiatives that improved client acquisition by 38% and
  • website traffic by 53%.
  • Led teams of 20+ creatives and managed high-impact campaigns that consistently delivered measurable results, including a 28% increase in revenue.

Work Experience

Head of Brand Marketing & Development
- Brand Blinks
  • Led brand marketing initiatives, resulting in a 42% increase in brand visibility and a 38% boost in client acquisition.
  • Directed digital marketing campaigns that drove a 53% rise in website traffic.
  • Managed a team of 20+ designers and marketers, ensuring the timely delivery of creative assets across campaigns.
  • Conducted in-depth market research to identify emerging trends, guiding strategic decisions and creative direction.
  • Developed and maintained comprehensive brand guidelines to ensure consistent messaging across all platforms.
August 2021 - Present
Remote
Head of Brand Marketing
- Formula Fitness
  • Designed integrated marketing campaigns, resulting in enhanced brand engagement across digital and print media.
  • Worked closely with sales and marketing teams to ensure alignment of visual communication across all channels.
  • Developed and implemented global brand strategies, aligning with corporate goals to enhance international market presence.
  • Conducted extensive market research to identify consumer trends, ensuring brand positioning was competitive in key regions.
June 2020 - July 2021
Hyderabad, India
Creative Manager
- CedCoss Technologies
  • Directed creative strategy and content development across multiple mediums, including social media, email marketing, and product launches.
  • Collaborated with design, development, and marketing teams to deliver high-quality, engaging content.
December 2018 - May 2020
Lucknow, India
Creative Strategist
- Nike Inc. India
  • Collaborated on creative concepts aligning with Nike's brand values, leading visual design for social and digital activations.
  • Created branding materials that maintained consistency across multiple platforms, enhancing customer engagement.
October 2018 - December 2018
Bengaluru, India (Remote)
Creative Editor
- The Times of India - Bennett Coleman Group
  • Directed the editorial vision of the magazine, managing writers, editors, and designers to produce engaging content.
  • Collaborated with sales and marketing teams to develop strategies to attract readers and advertisers.
July 2018 - September 2018
Gurugram, India (On-site)
Digital Operations Assistant
- Google India LLC
  • Supported marketing campaign execution across social media, email, and digital advertising platforms.
  • Conducted market research and contributed to content creation for digital marketing projects.
April 2018 - July 2018
Gurugram, India (On-site)
Marketing Executive
- Lucknow Management Association
  • Develop and execute marketing strategies to promote LMA's initiatives and membership programs.
  • Oversee the promotion of events like seminars, conferences, and workshops across various channels.
  • Create and manage content for newsletters, brochures, and social media to enhance brand visibility.
Jan 2016 - Mar 2018
Lucknow, India (Hybrid)

Education

Master of Business Administration - Marketing & Sales Management
October 2024 - September 2026
Amity University
Bachelor of Banking & Finance
May 2015 - April 2018
National Post Graduate College

Projects

Brand Blinks
  • Directed brand strategy for various clients, increasing brand awareness and digital presence for start-ups and established companies.
Testing Mavens
  • Implemented successful SEO and content marketing strategies, enhancing lead generation and organic traffic.
Cyrino Corporation
  • Managed brand identity development and visual design, aligning digital marketing strategies with business objectives.
Formula Fitness
  • Designed and executed marketing campaigns that increased engagement and customer acquisition.
Adovea
  • Led branding and digital marketing initiatives for an innovative SaaS provider, driving customer acquisition and improving brand presence through SEO and social media strategies.
Purplescape
  • Developed creative content strategies and executed campaigns that positioned PurpleScape as a leader in the IT services industry, increasing market engagement.
Wayvo
  • Spearheaded Wayvo's digital launch, creating brand guidelines and multi-channel marketing strategies that boosted user engagement.
BrightMarlin
  • Managed rebranding efforts, aligning marketing with business goals to enhance its competitive positioning in the media sector.
Kiavi Suntechna
  • Designed and implemented marketing strategies for this solar tech company, increasing lead generation through digital channels.
CedCommerce
  • Developed global brand strategies and enhanced product visibility for this eCommerce solutions provider, driving consistent growth across key markets.

Certifications

Brand Management
  • Coursera
Search Ads Certification
  • Apple Inc.
Certified Marketing Specialist
  • Great Learning
Cinematography Techniques
  • Studio Binder
Operations & Performance Management
  • Cybex International, Inc.
Certified Marketing Specialist
  • Google
Tally ERP Certification
  • UPTEC
Six Sigma Black Belt Certification
  • LeadWynn
VERSANT
  • Pearson
IELTS
  • British Council

Awards

Top Leadership Performer
  • For excellence in brand management and creative strategy.