AISHWARYA KRISHNAN

Product Marketer

: https://www.linkedin.com/in/aishwaryakrishnan-/

About Me

  • Product marketer with 3+ years of experience creating impactful content narratives, leveraging data-driven storytelling, and crafting go-to-market strategies to enable sales success.
  • Skilled in connecting user insights to engaging campaigns and product launches, with a knack for collaboration and delivering results.

Work Experience

Senior Associate, GTM Strategy
- Glance, InMobi
  • Developed comprehensive go-to-market strategies for Glance advertising, driving up to 13% uplift in purchase intent across full-funnel marketing efforts.
  • Conducted platform research and surveys to identify key user behaviors and trends, driving the development of go-to-market strategies for peak shopping seasons, resulting in a 15% growth in seasonal sales.
  • Monitored product usage trends and crafted a compelling product messaging framework, defining ideal customer personas and creating pitch kits to enable sales success.
  • Partnered with Sales and Marketing teams to create high-impact product marketing collateral, ensuring consistent messaging for both internal stakeholders and external customers.
  • Assisted in creating engaging product training materials and led internal bootcamps to ensure alignment across teams on product features and new launches.
  • Ideated rich media unit wireframes to elevate brand messaging through experiential storytelling and driving higher brand engagement.
Oct 2023 - Present
Bengaluru
Client Solutions Partner
- 22Feet Tribal Worldwide, DDB Mudra Group
  • Developed and executed creative brand marketing campaigns across diverse digital channels, resulting in a 35% increase in overall click-through rates (CTR).
  • Executed go-to-market strategies for product marketing, resulting in increased awareness, a significant follower base boost, and lead generation.
  • Formulated targeted keyword strategies using databases for paid search initiatives, driving a 25% enhancement in ad relevancy and 30% increase in impressions.
  • Teamed up with creative units to conceptualize and produce engaging ad copies, landing pages, and digital assets, contributing to a 40% rise in user engagement.
  • Involved in brand identity and multi-platform storytelling for a new label launch.
  • Handled end-to-end planning, GTM execution for one of India's biggest fashion sale events.
  • Successfully launched website wireframe revamps for global campaigns of a B2B client with a 10x increase in CTR.
Apr 2023 - Oct 2023
Bengaluru
Associate Client Solutions
- 22Feet Tribal Worldwide, DDB Mudra Group
  • Liaised with other agencies and internal teams, achieving an 80% adherence rate to campaign timelines and 10% higher marketing collateral quality.
  • Responsible for pitching new projects to scale business growth.
Dec 2021 - Mar 2023
Bengaluru
Associate Account Manager, Client Servicing
- The Media Ant
  • Strategically executed 65+ large scale and 20+ enterprise level campaigns.
  • Actively involved in monitoring and analyzing campaign performance metrics, identifying, and implementing strategic improvements that led to a 20% boost in conversion rates.
  • Showcased a reliable approach in understanding the marketing plan, objectives, and media performance measures of my accounts.
  • Leveraged cross-selling and upselling, contributing to a 5% revenue growth and maintaining an 80% client retention rate.
  • Demonstrated versatility in dealing with diverse customer sectors, delivering tailored sales enablement strategies.
Jun 2021 - Dec 2021
Bengaluru

Education

Post Graduate Certificate Program in Product Management
2024 -
Indian Institute of Management Indore
Master of Business Administration: Advertising & Marketing
2021 -
Symbiosis School of Media and Communication
B.Tech: Electronics and Telecommunication
2019 -
BMS Institute of Technology

Certifications

Product Marketing
  • LinkedIn Learning
Social Media Marketing
  • HubSpot
Google Analytics
Google AdWords
Google Tools
Jira
SimilarWeb
Generative AI - Content & Design
  • Konnect Insights

Awards

Merit Scholar
  • Awarded as Merit Scholar for the year 2021.
2021